Major Gloucester kitchen fitting company bought out by Dutch investors

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A multi-million pound kitchen worktop business based in Gloucester, which turned over £37 million last year, has been bought by a Dutch investment company.

Direct Online Services (DOS), based at Quedgeley, employs around 270 full time employees and sold more than 200,000 worktops last year, boosting its profits by 150 per cent. It has been sold to Dutch investment company Broadview, which already owns the premium worksurface brand, Formica.

DOS’s flagship brand, Worktop Express, now sells a huge range of quality kitchen worktops primarily through e-commerce. The company also has eight showrooms across the UK.

With this acquisition, Broadview aims to expand its position in the value chain of surface materials. Key goals are continued development of the positions of DOS in the United Kingdom and Germany as well as expansion into other markets.

Broadview said that DOS will continue to operate independently and Broadview plans to work with the existing management going forward. A statement from Broadview said that it welcomes DOS to its family of businesses in the field of material technology, which already includes Arpa, Trespa, Formica, Westag and Homapal. With combined sales of 1.2 billion Europs, and circa 6.000 employees, this cluster has a globally leading position in the market for surface materials.

DOS was established by father and son Martyn and Will Rees in 2007. Leading the company’s growth since 2017 has been company’s Managing Director Jon Sheppard.

Solid wood worktops are the core of the business. It also sells good quality laminate and acrylic worktops and has introduced a quartz range.

The vast majority of Direct Online Service’s business is through Worktop Express. It also sells a range of oak kitchens, and has a kitchen surplus and budget brand, The Chippy Shop.

As an e-commerce business, Direct Online Services is technology led, using bespoke software, which gives the company control over its data. The company’s digital advertising attracts hundreds of thousands of people to the website every month.