An online food delivery marketplace which offers quality, fresh home-cooked food and aims to disrupt the £10+ billion UK restaurant delivery market, has secured more than double its target fundraise on Crowdcube, raising more than £600,000, way ahead of the £300,000 target.
Cook My Grub (CMG) was launched and is already generating revenue in Maidenhead, Windsor, Slough and Marlow, by founders Shabbir Mookhtiar and Dinesh Patil delivers healthy and sustainable food for people unable to cook wholesome meals at home.CMG considers people’s cuisine choices and food preferences like veganism, vegetarianism, halal and gluten-free. These meals can be ordered on the day or pre-ordered several days or even weeks in advance.
For home chefs, CMG sets up their own “virtual restaurant” which gives them the flexibility to decide when, what & how much they cook.
The funds raised will be used to support further growth by increasing marketing, scaling-up operations and growing the technology teams. Further roll out of the service is planned across additional geographies with launches in Reading, West London, Swindon & Home Counties through 2021. The company’s goal is to grow & consolidate the home-cooked food market by organising a currently unorganised sector.
Brian Dixon, Chef Director at CMG, said: “The global pandemic has severely damaged the hospitality sector, resulting in thousands of chefs being made redundant. With Cook My Grub, these chefs have a platform to make a living.”