Hong Kong-headquartered Geely Auto Group, China’s fastest growing automotive company, has revealed that leading British designer Wayne Burgess will be joining Geely Design, the Group’s global network of design studios.
Geely Design UK will expand to include around 100 designers and support staff within the next five years and will have the remit to support in-house design functions of Geely Auto Group portfolio of brands. This will include Geely Auto, LYNK & CO, PROTON, Lotus, as well as support for the London Electric Vehicle Company (LEVC).
Wayne was Chief Designer and Design Director at Jaguar Land Rover from 2001 – 2018 and Senior Design Manager at Aston Martin Lagonda from 1999 – 2001.
He will join the newly established Geely Design UK as Head of Design and Vice President, based at the new design centre located in Coventry.
Geely Design is a global network of design studios that support Geely Auto Group, with studios in Shanghai, Gothenburg, Barcelona, California, and Coventry. It has over 900 members of staff and the network is well positioned to support Geely Auto Group’s portfolio of brands with global input and strong international aesthetic value.
Peter Horbury, the Executive Vice President of Design for Geely Auto Group, said: “The addition of Geely Design UK showcases Geely’s commitment to the UK and also shows Britain’s leading position in the areas of creativity and design. Wayne brings with him a wealth of experience in premium car design which will help us develop our brands.”
Wayne Burgess, Vice President of Geely Design UK, said: “Geely Design has moved quickly to establish itself over the past five years, growing to become one of the strongest teams in the automotive design field. I am looking forward to working closely with Peter and the wider Geely Design team.”
In January LEVC and Geely New Energy Commercial Vehicles (GCV), LEVC’s parent company, announced a move to create a portfolio of electric commercial vehicles for markets across the world. This new product strategy will create a line-up of electric commercial vehicles, with potential for more electric van derivatives for cities, as well as ensuring that the company’s electric commercial vans can be developed, manufactured and marketed globally.
There are now more than 1000 LEVC TX eCity electric taxis on London’s roads and the product has experienced export success in Germany and the Netherlands with total sales set to double in 2019. Building on this success the new combined global strategy will enable both LEVC and GCV to take advantage of substantial increases in demand for electric commercial vehicles over the next decade.