Local agency collects second major award of the year

Pictured: Mike Hurst, Jamie and Agnès with Celia Delaney and Craig Rogers

Evesham-based creative agency, Areca Design, are celebrating winning the award of ‘Best Use of Technology 2019’ at the recent Herefordshire & Worcestershire Business Awards Ceremony.

At the black-tie event held at the Worcester Arena on the 4th July, Mick Hurst and his colleagues from Areca Design, Jamie and Agnès, received the winner’s trophy from celebrity host Celia Delaney and Craig Rogers from Tech Team – the category sponsors.

Earlier in the year Areca Design was awarded ‘Digital Communications Business of the Year 2019’ at the Midlands Business Awards held in Leicester.

HW Chamber awards judges were impressed with Areca Design’s use of technology to engage the younger generation and educate them in historic environments using Augmented Reality (AR) and mobile apps.

Managing Director, Mick Hurst said “Tourism destinations are finding a whole new audience by delivering hidden historic content on a platform that the digital generation are so used to consuming information on” he continued “both the young and older generation are enjoying the simplicity of using the smart phones that everyone has in their pockets to gain greater experience. As mobile AR becomes the main way to obtain more information at the point of interest we will keep innovating to make sure that our clients are seen to be at the leading edge of what is available.”

Mick Continued “Winning ‘Best Use of Technology’ at the Chamber Business Awards is a fantastic honour, especially as our fellow finalists included multi-million pound backed technology businesses. After 10 years of research and development in the field of AR, it seems that my belief in the concept is now paying dividends. Due to the recognition we have received following these awards, I have already started to grow my team of designers and developers and may have to expand further in the near future.”

Find out how AR has supported the promotion of the Battle of Evesham and how it could benefit your business, by contacting the friendly team at Areca Design for an initial discussion on 01386 870560 or visit: www.ArecaDesign.co.uk.