Coventry-based electric taxi company LEVC (London Electric Vehicle Company) has appointed international full service marketing agency Palmer Hargreaves to help generate test drives of its new electric taxi across Birmingham, Manchester and London.
The agreement follows a competitive pitch, from which Palmer Hargreaves was selected as the lead agency for an emotional campaign promoting both LEVC‘s electric and used diesel vehicles. Through traditional and new media advertising plus targeted content marketing, Palmer Hargreaves hopes to help Britain’s taxi drivers find the right mobility solutions to suit their evolving needs.
The campaign will be implemented throughout the next 12 months with scope for the agency to take LEVC’s proposition overseas with the support of its offices in Germany, Russia and China.
Mark Dale, Managing Director at Leamington-based Palmer Hargreaves UK, said: “LEVC is an exciting new account for us, which enables us to work in a sector experiencing rapid transformation. There are few things as iconic as the classic Hackney carriage and those who work in these vehicles are extremely proud of their heritage and stature. Working closely with LEVC, we want to help drivers retain this pride with a new electric cab that perfectly supplements existing diesel options.”
Leighton King, Commercial Director at LEVC added: “Palmer Hargreaves delivered a strong, strategic response to our brief and demonstrated a clear understanding of the challenges affecting both taxi drivers and the wider mobility marketplace. We’re looking forward to working with them to roll out their exciting ideas.”
Palmer Hargreaves has offices in the UK (Leamington Spa), Germany (Cologne), Russia (Moscow), China (Shanghai) and Brazil (São Paulo). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges.
The TX, LEVC’s new taxi, combines the company’s expertise as a manufacturer of urban commercial vehicles with proven electric vehicle technology and the latest in advanced material manufacturing.
As well as improving the city’s air quality, TX customers and their passengers will benefit from the TX’s new multi-filter system that works to remove gases and particles from the incoming air. Also, an in-built air quality sensor automatically closes the external air intake if it detects increased levels of pollution in the outside air – protecting passengers, and the driver, from the capital’s often poor-quality air.
The TX uses eCity technology which combines a small petrol generator (known as a “range-extender”) with a class leading battery and proven electric powertrain. The eCity platform will give drivers a range of up to 344 miles.