Jaguar Land Rover sales down 5.8 per cent

Jaguar Land Rover

Jaguar Land Rover sold 578,915 vehicles in 2018/19, down 5.8 per cent on the previous year, according to figures revealed today by the Garden, Warwickshire-headquartered company

During the year, the all-electric Jaguar I-PACE was introduced and sales of the Jaguar E-PACE, Range Rover Velar and the refreshed Range Rover and Range Rover Sport ramped up, however this was offset by continuing weakness in China and the run out of the first generation Range Rover Evoque.

Retail sales were up significantly in North America (up 8.1%), which marked its best ever full fiscal year and ninth consecutive year of growth. Volumes were also up in the UK (up 8.4%) and in overseas markets (up 2.4%). However, overall performance was impacted by weaker sales in China (down 34.1%) reflecting weaker market conditions. The company is taking decisive steps to address these, including working with its local retailers to improve customer experience and create a sustainable model. Sales in Europe were lower (down 4.5%) because of diesel uncertainty as well as the regulatory changes due to WLTP.

Felix Brautigam, Jaguar Land Rover’s Chief Commercial Officer, said: “Despite a challenging time for us and the automotive industry, we were able to deliver growth in three of our five regions. In North America, the UK and Overseas we posted solid growth on the back of strong demand for our exciting product line-up, achieving record sales and outpacing industry trends in many markets. Although the trading environment in Europe was weak due to uncertainty over diesel and the transition to WLTP regulations, our European teams also held their competitive position. Clearly we were disappointed by the lower sales in China. However, together with our retailers we decided not to push sales ‘at any cost’ to ensure that our brands remain desirable. Mid-term we remain optimistic about the region, particularly as we are starting to see results of our local turnaround strategy, with retails expected to stabilise in the next few months and grow thereafter.”