It’s up you go for Bristol-based upUgo as it secures Dragon investment


Bristol-based upUgo, which is thought to be the UK’s largest SEO company, has announced a successful investment round led by Dragon’s Den entrepreneur, Imran Hakim.

Angel investor Luke Sartain heads up upUgo, in addition to three other South-West tech companies – GoRank, Lasso and hearing aid supplier Hearing Supermarket. The deal with Hakim Group  is set to double the value of Luke’s companies to £20 million within the next 12 months.

The investment will accelerate upcoming development projects, support ongoing automation, and allow upUgo to aggressively expand its offering by setting up camp in the Northern hub of digital creativity, Manchester.

Luke said: “This partnership not only gives our group a newfound stronghold in the North, but will likely allow us to more than double the team in 2021, as well as build new relationships with talented and passionate entrepreneurs.

“Although the pandemic has turned the business world upside down, we have successfully formed two new companies which are already trading worldwide and growing exponentially. The world of digital marketing and SEO has moved forward by five years in just five months – we’re excited to see what’s next.”

This partnership between the serial entrepreneurs is on course to add nearly 200 new clients to upUgo’s roster, which already includes the likes of W H Smith, Hotel Chocolat, and H Samuel. As a result, the duo is expecting to create around 30 new jobs across the country, within the digital marketing space.

Imran Hakim said: “Luke and the team are able to deliver a broad spectrum of digital services that almost every business relies upon for growth. This has been extremely evident during the pandemic, with many businesses accelerating their plans online. In a hyper-digital world, we are delighted to invest in this journey to support the growth ambitions of this exciting business”.

Following the expansion in the UK, Luke has plans to open an office in Jersey, and is making continued movements towards international expansion to the United States.