A Warwickshire IT company launched its own brand of beer to give to customers this Christmas. Zenzero Solutions, based in Warwick, wanted to do something different from the usual chocolates and wine which companies give to clients as a thank you during the festive season.
The company worked with a local brewery to produce a beer with flavouring based around the Zenzero brand. The real ale has an orange flavour in line with the corporate colours and a ginger tang to match the company name. In Italian Zenzero means ginger.
Zenzero Partner Manager, Adam Crossling said they are probably the only IT company to have their own beer.
He said: “ We wanted to thank all our customers for their support over the past 12 months but didn’t want to do the usual Christmas gifts. We’ll still be giving out our branded cupcakes but our managing director and founder, Anne Tasker and her husband Andy both like real ale and the Zenzero beer seemed a novel way of marking the festive season. We’re going to be delivering the bottles over the next couple of weeks.”
Windmill Hill Brewery, based near Leamington Spa, said Zenzero is the first IT company to ask them to produce an own brand.
Director and head brewer, Gavin Leach said: “I was really excited to brew the beer. We’ve never had an IT company come to us for a custom beer before and I liked the idea of having the ginger in the beer which we have never done before. We do have one with orange peel so we were excited to see how it would come out with ginger in it as well.”
Mr Crossling added: “ Although the Zenzero beer is going down a storm with our customers we won’t be changing our business. We’re still here for managed IT solutions for a wide range of organisations. We have no plans to open a brewery.”
Zenzero is a business IT solutions provider which was founded in 2004 by former software engineer and businesswoman Anne Tasker to ensure SME’s have access to cost-effective and reliable IT to keep their businesses online and achieve their goals with cutting edge technology, state of the art security and expert technical support.