Is it the end for the Christmas Pudding?


Tastes are changing and the UK has become a diverse mix of culture from all over the world. Christmas and its food fare is a time of tradition but are those changing, is the heavy Christmas Pudding making way for something lighter from further away places?

Panettone is an Italian type of sweet bread originally from Milan, usually prepared and enjoyed for Christmas and New Year in Italy. Its popularity in the UK has been on the rise since the likes of well known Italian chefs such as Antonio Carluccio, Gino D’Campo and Jamie Oliver’s friend Gennaro Contaldo have extolled the beauty and sweetness of the popular European festive cake.

Five Valleys indoor market’s Italian food stall is Non Solo Pasta run by Matteo Conte and Clara Cardillo. The couple also sells their brand of authentic Italian food at the Farmers Market in Cirencester as well as other markets in the area.


One of their biggest sellers this December is the panettone. “Christmas Pudding is too much after all of that turkey, panettone is the perfect finish to Christmas Day and so many of our customers are choosing it, perhaps no more mince pies either” said Clara.

A study in 2018 showed that Christmas Pudding sales are falling 1% a year and 23% of people aged between 18 and 35 eat the dessert – with millennials favouring pannetone or chocolate pudding.

“Nigella (Lawson) even used it to make French toast and stuffing, we all know about the Nigella effect,” Matteo added.

Non Solo Pasta have recently launched their website, orders for home made panettone and more of their products can be found there or at their stall in Stroud.