The printing company behind the vast hoardings around Cheltenham’s Brewery Quarter AND Mr Mulligan’s Lost World Golf venue in the town, among many others, has invested £60,000 in brand new equipment which it says represents the largest leap forward in print technology for years.
Cheltenham-based The Bigger Printing Company’s new Canon Océ Colorado 1640 has a unique UVGel printing process. Liquid ink turns into gel droplets the moment it lands on the media. This process decreases the ink volume required by up to 40% compared to eco-solvent or latex printing. It has “blisteringly quick printing speeds,” according to David Bowen, Bigger Printing’s Operations and Marketing Manager.
“It offers lower running costs, which make for great client savings, especially on larger print runs, and produces brighter and more vibrant prints,” he added.
Bigger Printing, which produces signage and large hoardings for clients around the UK, is using the new equipment to produce new signage for Cotswold Farm Park.
Social media has squeezed the print industry. Design agencies steer clients towards digital advertising, and there has been a rise in electronic billboards. However, as on-line becomes ever busier, stand-out print on public hoardings, exhibition boards, or print magazines such as this one, are becoming more attractive again as marketing teams seek to differentiate themselves.
David added: “We appreciate that our clients are facing tougher demands on their budgets and deadlines, and UVgel printing is just one step for us to supporting our clients even further.”