intu appoints GBW for property communications support

Pictured from L-R: David Rowberry, Sam Wright, Margot Kimask, Richard Harris, Darren Foxall and Michelle Wright
GBW intu

intu, the owner and manager of some of the largest and most popular retail destinations in the UK, has appointed Midlands marketing agency Gough Bailey Wright (GBW) to provide communications support for development activity at five flagship intu destinations.

The full-service agency in Bromsgrove has been selected to support intu with political and stakeholder engagement, public consultation work and change management for various redevelopment plans at each of the five shopping centres.

The development projects form part of the shopping centre owner’s £562 million development pipeline over the next three years which will create more compelling customer experiences and opportunities for retailers to flourish.

GBW provides creative, digital and PR services for a wide range of clients, whilst also boasting a specialist property communications team that provides the full suite of marketing support in the development and regeneration industry.

GBW Managing Director, Sue Bailey, said: “Not only is this appointment a fantastic coup for the agency it is also a chance to work with a brand that prides itself on creating a sense of joy for the customer, something we’re absolutely loving being part of up and down the country.”

She added: “The unrivalled property and planning expertise we have here at GBW means clients like intu have access to a wide range of communications support.”