Hotelier Peter de Savary puts The Bradley in Cheltenham up for sale

The Bradley – 1 exterior[2]

Regency townhouse boutique hotel The Bradley in Cheltenham has been put up for sale by its owner, the hotelier Peter de Savary.

The Grade II listed property in Montpellier is being marketed at a guide price of £1.95 million by Colliers and Knight Frank.

The Bradley was privately purchased by the de Savary family in 2015 and underwent comprehensive restoration.

The 10-bedroom hotel currently trades as a luxury 5* boutique limited service hotel.

Peter Brunt, director in the Hotels Agency team at Colliers, said: “The Bradley benefits from the combination of an excellent location and facilities, and generates excellent profitability from high average room rates.

The Bradley 9[4]“However, it also offers exciting potential for expansion to a total of 12 en-suite bedrooms, thereby further increasing both revenue and profits. Planning consent has already been secured to create an additional en-suite letting bedroom at the rear of the building in the garden, and in addition plans have been drawn up which show how the rear section of the drawing room could be altered to create another en-suite bedroom.”

Nick Chivers, partner at Knight Frank, added that The Bradley also offered potential to be returned to its original use as a townhouse.

“The Bradley benefits from being in a highly desirable residential location of Montpellier, which is renowned for its grand Regency properties, chic boutiques, cafes and restaurants, and is in convenient proximity of both Cheltenham Ladies College and Cheltenham College,” he said.

“This provides the perfect opportunity for this magnificent property to be converted into a wonderful single dwelling, and residential planning has already been granted.”

The Bradley is part of the Havana West portfolio, of which Peter de Savary and his wife Lana are directors.

A spokesperson for Havana West said that The Bradley had been brought to the market in order to focus on the other properties in the portfolio: The Beachcroft Hotel; Beachcroft Beach Hut Suites; The Cary Arms and Spa; Cary Arms Luxury Cottages; The Eastbury Hotel; The Merry Harriers; and the Parkway Hotel and Spa.