High Wycombe-based Focusrite goes after podcast market

Focusrite Vocaster

High Wycombe-based audio products company Focusrite, which supplies hardware and software to the music and entertainment industry, has launched a new range of audio tools for podcasters and content creators.

Podcasting is a rapidly growing market, with in excess of four million different podcasts available on a variety of platforms, with more than two and half million available through Apple alone.  Podcast listeners worldwide are estimated to have grown by 15 per cent in the last year, Focusrite says.

The company’s new Vocaster range is comprised of two standalone interfaces, Vocaster One and Vocaster Two, and two studio packs, Vocaster One Studio and Vocaster Two Studio.  While Vocaster One is designed for the solo podcaster, Vocaster Two is designed for more dynamic shows that feature two hosts and/or audio segments.  The studio packs contain Focusrite branded headphones and microphones, enabling users to begin recording high quality podcasts quickly.

The range includes everything needed to record broadcast quality podcasts and comprises carefully chosen components and biodegradable and recyclable packaging.  More than half of the plastics in the Vocaster are from recycled sources.

It is anticipated that Vocaster will begin to contribute to the Group’s revenue in the last quarter of this financial year, becoming a more important contributor in the next financial year.

Tim Carroll, Chief Executive Officer, said: “The two interfaces are designed so that there is a solution for every creator, whether you are just starting out and building a home podcasting studio from scratch or looking to take an existing setup to the next level.  Vloggers are just one cable away from adding Vocaster’s studio sound to their vlogs, as both interfaces feature a camera output, allowing a user to record high quality audio directly to their camera and removing the need to sync audio and video later.

“Vocaster is an important new product for us as it seeks to tap into the rapid growth seen in the preparation and distribution of audio files. Launching a range specifically catered to podcasting has been a key focus for us and shows our ongoing commitment to content creators at all levels.”