SLG Brands, the Cheltenham-born global beauty products design and manufacturer, is going back to its roots.
The company has taken back the control manufacture of the product launched 20 years ago by founder Graham Dunkley.
Graham’s patented self-tan mitts allow the flawless application of self-tan to skin, without any streaks or staining of hands. His phenomenally successful invention has so far sold more than 50 million sets across the world.
And with the prospect of flying abroad to catch some rays diminishing rapidly by the day thanks to Covid-19 travel restrictions, it’s likely that more of us than ever will be forced to revert to self-tan for that healthy glow.
Over the last two decades, under SLG’s three global patents the company has produced more than 50 million mitts.
The Velvotan mitts are currently sold in in Boots, Tesco, Sainsburys and Asda – which sells one mitt every 30 seconds in the UK.
The company also supplies market-leading brands such as St Tropez, Vita Liberata and the world’s largest retail multiples.
SLG previously manufactured the mitt and many other products from its facility in Kingsholm Road, Gloucester but in 2018, it stopped manufacturing to focus on global brand building and marketing, subcontracting the manufacturing out and selling the facility.
But last year, against the backdrop of the pandemic and spotting the growth in the self-tan marketplace globally, the company decided to bring the manufacturing of its self-tan mitt back in house. This will allow it to fast-track product innovation, quality and production control and prepare for scale up in America, a consumer marketplace fast emerging in the self-tan category.
The company has now opened a manufacturing facility on the Lansdown Trading Estate, Cheltenham. The move has created 20 new jobs and all the machinery was moved into the new facility over the Christmas break, with production up and running on the first working day of 2021.
Lucy Beresford, SLG Beauty’s Joint Managing Director, said: “The opening of our new factory in such a short space of time is testament to the resilience and determination of our team to progress our strategy in spite of COVID-19 and against the challenges of social distancing and COVID-secure government guidance.
“Not only have SLG’s teams managed to create a new production facility, but they also managed to maintain the complex developments of three other new brands which we are launching in the first quarter of this year in America and the UK.”