The men’s grooming brand, Hawkins & Brimble which has its headquarters in Gloucestershire, has partnered with Twentieth Century Fox and Regency Enterprises to celebrate the release of Bohemian Rhapsody. Ahead of the UK cinema release on 24 October, Hawkins & Brimble have produced a range of exclusive pack designs themed around the movie for Sainsbury’s, Waitrose and on website www.hawkinsandbrimble.co.uk.
The Bohemian Rhapsody promotional packs will run across six products; shave cream, aftershave balm, matt hair clay, body wash, face wash and a moustache wax. The packaging will feature the film’s key art, and a competition to win a luxury Trip to Tokyo that can be entered online on Hawkins & Brimble’s website.
The limited-edition pack is available at a free-entry pop-up shop and exhibition located at 3 Carnaby Street which opened on 18 October. An expert barber will be in the shop doing wet shaves and trims. Visitors will also have the opportunity to immerse themselves into the ultimate Queen experience with a showcase of photographs, prints, footage and show-stopping costumes. The store will also stock official film merchandise and Queen-inspired products. Visitors to the pop-up shop and exhibition can also expect experiential activity including a visit from the official Madame Tussauds’ Freddie Mercury waxwork.
Bohemian Rhapsody is the untold true story of Queen and Freddie Mercury – a man who believed in himself and his music when no one else did, defying all stereotypes and breaking all the rules to become one of the greatest musical icons of all time. A triumphant tribute to the music and the man who dared to change everything, the film stars Rami Malek as iconic frontman Freddie Mercury, alongside Ben Hardy as Roger Taylor, Gwilym Lee as Brian May and Joe Mazzello as John Deacon.
Hawkins & Brimble launched to take advantage of the growing global male grooming market. Its range of 19 products are designed to be the market leader in natural male beauty, worldwide.
The business has seen growth most notably with listings in 450 Sainsbury’s stores, 200 Waitrose, Holland & Barrett, and in 10 countries worldwide. Revenues have exceeded £1.3m year to date (Net Profit £644), with over 100 per cent increase in sales year on year and the brand has received two awards to date, as well as two further award shortlistings. The CEO, Stephen Shortt has been shortlisted for The Duke of York New Entrepreneur of the Year as part of the 2018 Lloyds Bank National Business Awards.