TV Presenter and Cotswold farmer Adam Henson is today announcing England’s first national centre dedicated to food and drink transparency.
It will give farmers, suppliers and producers a platform to champion their ‘Gold Standard’ produce, a marque accorded only to food and drink producers able to name the exact sources of their core ingredients, going all the way back to the primary producers.
It will provide a platform for inspiring, educating and engaging consumers and will include an auditorium and cinema, connecting them with the journey of all their food and drink.
Adam Henson said: “Today, we take a bold step in giving English food and drink a home. With Brexit and other economic uncertainties constantly putting farmers’ livelihoods at risk, never has there been a more critical or fundamental time to provide a platform where English-grown and reared produce is championed and celebrated as it should be.
“Happerley England will ensure our country’s finest products are put on a pedestal for all to see. This is an exciting movement which, as a farmer, I fully endorse and see it as being a step towards achieving full transparency across the whole food and drink industry. Roll on Wales and Scotland!”
Farmer Matthew Rymer, CEO and founder of Happerley, said: “What better place to offer a national centre for England’s food and drink provenance than Banbury – in the heart of England?
“By giving the country an experiential showcase of the best of English produce, we expect to create a national destination venue.”
NFU Mutual is committing to a high-profile long-term partnership with Happerley which will start with its support of Happerley on Tour – a showcase tour of every English county to celebrate and savour each region’s finest produce.
Celebrity MasterChef winner and former England rugby captain, Phil Vickery, is also announcing that the UK’s first major food service company, Creed, is to take a UK sector lead by committing to delivering Happerley Transparency across its entire supply chain.
A Chinese delegation will also be explaining the importance of connecting the whole journey of provenance to the Chinese consumer to secure British advantage in this fast-growing market post-Brexit.