Gloucestershire County Council invests £100k in visitor economy

The council will invest the £100,000 through Destination Management Organisation Visit Gloucestershire which is already bringing together (virtually) key organisations in the county with the aim of achieving a Together for Gloucestershire approach for a future that allows all visitors to access and enjoy everything the county has to offer, minimises the impact on the climate and environment and supports the local economy.

Cllr Mark Hawthorne, Leader of Gloucestershire County Council said: “It is going to be so important that with such a strong visitor offer we are, together, ready to make the most of what is likely to be greater numbers of people who want holidaying close to home in the future, enjoying all our beautiful and diverse county has to offer. By having more of a coordinated approach to tourism in the future we will make Gloucestershire ever more attractive to investors and provide a positive outlook for tourism ahead.”

Steve Gardner-Collins, Visit Gloucestershire said: “The challenges of 2020 continue in 2021 and we are busy planning a way forward to support all tourism businesses across the county. To do this we are taking a proactive approach to tourism in Gloucestershire for recovery and the future. A shared agenda for tourism is something The Visit Gloucestershire Partnership is working hard to coordinate collaboratively, in order to deliver this document by Spring. Taking a responsible approach at this critical time for our communities, we are encouraging all stakeholders to get involved and contribute.”

A draft of the new “Together Gloucestershire” plan is set to be completed by March 2021.