The council will invest the £100,000 through Destination Management Organisation Visit Gloucestershire which is already bringing together (virtually) key organisations in the county with the aim of achieving a Together for Gloucestershire approach for a future that allows all visitors to access and enjoy everything the county has to offer, minimises the impact on the climate and environment and supports the local economy.
Steve Gardner-Collins, Visit Gloucestershire said: “The challenges of 2020 continue in 2021 and we are busy planning a way forward to support all tourism businesses across the county. To do this we are taking a proactive approach to tourism in Gloucestershire for recovery and the future. A shared agenda for tourism is something The Visit Gloucestershire Partnership is working hard to coordinate collaboratively, in order to deliver this document by Spring. Taking a responsible approach at this critical time for our communities, we are encouraging all stakeholders to get involved and contribute.”