Gloucester retailer pursues international markets and growth following bumper year 

ProCook Bluewater_3

Gloucester headquartered national cookware retailer ProCook hit records sales of £64.5 million for the year 20/21, a 35 per cent increase on the previous year. The impressive figure broke all records at the company, more than doubling expected growth and delivering a healthy £10 million plus profit.

The company’s huge success over the past 12 months has been attributed to agile systems which enabled fast response to the challenges of the pandemic, an increased consumer demand for kitchenware, as we all hunkered down to bake our own sour dough and banana bread, which we could then eat off ProCook’s newly expanded tableware category.

Following these figures but with a strengthened commitment to multichannel, the company is also opening six large format stores in strong retail destination centres in the coming months, including key stores at Bluewater in Kent and Cribbs Causeway in Bristol.

Retail Director Andy Kerr said: “ProCook remains committed to offering bricks and mortar retail stores, and these new stores will enable so many more customers to experience our exceptional service and feel the quality of our products for themselves. We’re confident our expansion plans will continue to deliver growth for the foreseeable future.”

ProCook has also launched a hub in the Netherlands to service European markets. The 5,000 sq ft warehouse with offices in Venlo, in the southeast of the Netherlands, near the German border, marks the first phase of ProCook’s international expansion, and will be followed by the opening of several European ProCook stores later in the year.

The kitchen and diningware company recently received a Sunday Times International Track 200 award following a 300 per cent growth in its international channel over the past 3 years. This exceptional figure led to ProCook charting in the top 10 fastest growing mid-market ecommerce exporters in the UK.

Founder Daniel O’Neill said:  “By stepping up to meet the opportunities presented to us in the past year we’ve achieved some incredible numbers and accelerated our plans to expand internationally. Opening an EU distribution centre allows us to offer EU customer the same great 1-2 day service our UK customers enjoy, and enable us to tailor our approach to different markets more effectively.”