Gloucester and twelve destination partners have bid successfully for a £500,000 grant from VisitEngland in a collaborative project to develop experiences directed at the US tourism market. ‘Connections’ will produce a series of new, immersive, bookable English-themed visitor experiences specifically for the American market, encouraging visitors to explore England beyond London.
Gloucester along with 12 other UK towns and counties will look into themes with significant appeal to US visitors.
There were 2.9 million overseas visits to the UK from January to July last year from North America alone, an increase of 21% on the same period last year.
Jason Smith, CEO of Marketing Gloucester said: “This funding will have a huge impact on tourism for the city of Gloucester from the USA market, and will help build on the phenomenal growth the city has shown over the last five years.”