Gloucester-headquartered kitchenware retailer posts biggest peak trading figures to date

ProCook Christmas 2019

Kitchenware ProCook has reported record sales levels for the eight week peak trading period to 5th January.

The multi-channel retailer, based in Quedgeley, Gloucester, posted almost £10 million in sales during the period which incorporates Black Friday and Christmas, a 20 per cent like for like increase on last year. The increase was driven by a 13 per cent like for like LfL lift in retail sales and a 28 per cent increase online.

ProCook founder Daniel O’Neill said: “Peak trading exceeded all expectations for the existing business model. Our retail growth was the stand out performance with a 13 per cent like for like increase – unheard of in today’s retail climate.”

Last year ProCook opened 13 High Street stores from its acquisition of Steamer Trading and a further new unit in the Icon Outlet Shopping Centre at London’s O2. Total sales for the business including the new High Street stores were up 45% on the same period for 2018.

Daniel added: “The High Street model has many challenges and we’re working hard to overcome these and make progress in this area. Our strong results can be attributed to both the strength of the team at ProCook and the introduction of many new products including an extensive table top range. Although cautious we are confident of continued success in 2020.”

ProCook was founded more than 20 years ago and supplies high quality kitchen and dining ware with savings of up for 50% compared to other leading brands, by producing and delivering products direct to the customer with no middleman. With more than 50 UK stores, a fast-growing eCommerce business and a strong international presence within 7 European markets, it is headquartered in Gloucestershire. The kitchenware retailer designs and manufactures around 1,200 exclusive products that span cookware, kitchen accessories and tableware categories.