Gloucester based Freemans Event Partners launches Costa Coffee into the event space


A new partnership between Gloucester-based Freemans Event Partners and Costa Coffee launched at the Betfred British Masters  at the Belfry this week.

The collaboration is one of the first to bring Costa Coffee Shopinto the events world.

Stephen Freeman, CEO of Freemans Event Partners explained: “When we look at the coffee market, UK branded coffee shops are forecasted to reach over £5bn in sales by the end of 2023. There’s tremendous growth to be found here. So, to bring something this unique to the market and to launch at the British Masters, where we have a strong track record in providing unique hospitality offerings for spectators, we’re certain this outlet will be popular with customers.

Research by the Centre for Economics and Business Research revealed that 95 million cups of coffee are enjoyed by UK consumers every day, and now the UK branded coffee shop market has recovered to 87% of its pre-pandemic value.

Stephen added: “From now until December, we will be working with Costa Coffee across a number of events. This will include the Royal Cheshire Show, the Formula One British Grand Prix and Silverstone, the BMW PGA Championship and multiple fixtures at Twickenham.”

Marian Fagbemiro, Costa Coffee Corporate Partnerships Director, added: We’re really excited to be working with Freemans Event Partners to bring our new Costa Coffee mobile outlet to some amazing live events this year, starting with the British Masters. The new Costa ‘store’ provides coffee fans with all their favourite Costa products, including our new summer menu and Costa Coffee Now Serving M&S Food range.”

Freemans Event Partners was established in 1975 by Stephen Freeman Senior. The company has grown from a single fish and chips outlet at Silverstone to operating across a wide range of iconic events and venues, from sporting events and tournaments to music festivals and immersive experiences.