Gloucester-based Cycleguard partners with Tour of Britain and Women’s Tour

Women’s Cycle Tour Cycleguard

Gloucester Bike insurance provider Cycleguard has partnered with the Tour of Britain and Women’s Tour for the upcoming 2022 races, which kicks off today in Colchester. The tour will come to Gloucestershire on Wednesday and to Oxfordshire on Saturday.

Head of marketing at Cycleguard, Alex Bennett said: “At Cycleguard, we’ve been protecting UK cyclists for over 20 years and we can’t wait to see the very best riders in the business battle it out on the best routes in Britain.”

Providing specialist bike insurance, Cycleguard offers a cover which includes theft and accidental damage to bikes and accessories both in and out of the home and can be extended to cover competitions and sportives.

The six-stage Women’s Tour is the UK’s longest-running UCI Women’s WorldTour, beginning today, Monday 6th June in Colchester, and ending in a chase through the heart of Oxford on Saturday 11th June.

Stage one, Monday 6th June, Colchester to Bury St Edmunds
– Stage two, Tuesday 7th June, Harlow to Harlow
– Stage three, Wednesday 8th June, Tewkesbury to Gloucester
– Stage four, Thursday 9th June, Wrexham to Welshpool
• Stage five, Friday 10th June Pembrey Country Park to Black Mountain
• Stage six, Saturday 11th June, Chipping Norton to Oxford

Team GB Paralympian Mel Nicholls will start Gloucestershire’s stage of the Women’s Tour in her hometown of Tewkesbury. Stage three of the race will begin in Tewkesbury High Street and finish on Southgate Street in Gloucester, after a challenging route through the Forest of Dean.

Plenty of events and activities will be on show at the start and finish of the race to keep crowds entertained.

Hand cycling athlete Mel Nicholls, who competed at the London 2012 Paralympics, will be at the start in Tewkesbury, with sports broadcaster Jill Douglas on hand to welcome the riders at the stage finish in Gloucester.

The race will start in Tewkesbury at 11am and is due to finish in Gloucester at around 2pm. Events will take place from 9.15am until the start of the race in Tewkesbury, and are due to run from 12pm until 4pm in Gloucester.

A BMX stunt team will showcase their skills in Gloucester, alongside a unicycle skills workshop.

They will be joined by smoothie bikes, which challenge riders to use pedal power to blend their smoothie, and Action Wheels, which gives the chance for younger children to race around a track and try out balance bikes.

Street entertainers, including Thomas Trilby, will be appearing in Tewkesbury before the stage start, with unicyclists riding around the start area before the race leaves the market town.

There will also be a host of community cycling stands at both the start and finish.

The start and finish of both races will be separated by a little over ten miles, allowing fans to easily attend both on race day.
Gloucestershire County Council has sponsored both the Women’s Tour stage and the men’s Tour of Britain stage, which will take place in September, to help bring the races to the county.

The races have been sponsored as part of the council’s commitment to showcasing the county and to supporting tourism, the local economy and active travel. It will be the first time either race has held a stage start and finish in Gloucestershire.

Cllr David Gray, Cabinet member responsible for the environment, said: “The Women’s Tour is a fantastic opportunity to showcase cycling in our county.”

BIM_Footer Row-01