Free online masterclasses launched for businesses to access export advice

Exporting for Midlands companies

Businesses that want to learn about a range of basic export topics can now watch a series of free video training masterclasses without leaving their desk.

Launched by West Midlands Chambers of Commerce and funded by the ERDF SME International Growth Project, the online resource offers six masterclasses covering: export documentation and administration; export pricing; intellectual property; international sales and marketing; market research and selection; and routes to market.

Each of the videos lasts for about 30 minutes and will take SMEs (small-to-medium-sized enterprises) step by step through the processes of selling overseas. Each session is designed to offer valuable advice and tips to new and/or inexperienced exporters, by providing a structure for how to trade globally.

Patrick McCarron, Business Development Manager of West Midlands Chambers of Commerce, said: “Last year, we helped more than 300 businesses in the West Midlands region to start exporting for the first time.

“Selling products or services internationally is a potentially profitable part of any business plan, but there are many factors to consider when planning to trade overseas. We know that companies are keen to expand their export markets but it can sometimes be difficult to spare someone for a half day to attend a workshop or seminar.

“These online tools will allow businesses to access the relevant masterclasses at a time that is suitable for them and help them tackle the key stages in the export process.

“Of course, these can be followed up with meetings with our experienced international trade advisers, who can provide specialist help, guide companies through the exporting process, set up meetings and liaise with embassies and advisers in the target markets.”

It is free to register for the online tool. For more information, visit