Former Cushman & Wakefield partner joins family business as deputy MD

Photo show: Left to right : Peter Hartill, Eleanor Deeley, Peter Deeley
Deeley -2

A senior Midlands property figure has taken up a new role – and will ensure a respected name lives on.

Eleanor Deeley, formerly a partner at Cushman & Wakefield who headed the Midlands residential team, has been appointed as the deputy managing director of the Deeley Group, a firm started by her grandfather in 1936.

Read our interview with Eleanor and Peter Deeley in the NOVEMBER issue of Business & Innovation Magazine, along with a major feature on family businesses.

Eleanor has 20 years’ experience in the property industry, including a nine-year spell at director level at CBRE, and has expertise in housing, mixed-use schemes and land development and investment across a range of property sectors.

Her new role will see her guiding the day-to-day operations of the £50 million turnover firm which includes construction, development and housing, as well as developing a longer-term strategy for the company which is based in Coventry.

She said: “I am really excited at the prospect of joining the Deeley Group as it is a company which has played a massive part in my life.

“I can remember going into the offices as a child, so to be going back there as a director having worked for two decades in the property industry is a great opportunity.

“I have seen the company go from strength to strength from very close at hand over decades, but to now be given the chance to help guide its fortunes is a massive privilege.

“My grandfather might have started the company before World War II, but the ethos of developing sustainably and responsibly while always adhering to the highest professional and ethical standards have remained true through the intervening years.”

The Deeley Group has developed across the UK and internationally under current managing director Peter Deeley, and has been behind some key developments including the 40-year regeneration of Bermuda in Nuneaton, Belgrade Plaza in Coventry and a whole range of housing and industrial developments throughout the region.

Peter Hartill, chairman of the Deeley Group, said: “This is a very exciting appointment for the company. Eleanor is a massively respected figure in the industry, having held very senior positions at leading international companies but working extensively across this region.

“So to attract someone of that experience and calibre who also has an intimate knowledge of the company, its activities as well as everything it stands for in terms of ethos and community, is fantastic for the business.

“She literally grew up in the Deeley Group and that makes her unique.”