Fitness-wear brand J.LUXE.FIT launches new range

J.LUXE.FIT

Stroud-based fitness-wear brand J.LUXE.FIT has launched its new range of women’s active-wear for the fuller figure.

Created in collaboration with digital content creator and body confidence influencer Sophie Lewis, the J.LUXE.FIT x Sophie Lewis collection is now available online at jluxefit.com and is the sixth collection in all since the brand launched during the first lockdown in August 2020.

Its range now includes bras and leggings up to size XXXL.

Founder Jordan Tuck (23)said: “When I started J.LUXE.FIT as an inclusive, empowering active wear brand, it was important to me to be able to offer a range of sizes that provided the support and confidence for women of all body types to work out alongside others in the gym or at classes.

“With this collection, we have achieved that and having listened to our customers, with Sophie’s help, we have introduced bras with adjustable straps and now zips at the front of the design, making it easier for women to put them on and take them off comfortably, especially after a good workout.”

Sophie said: “I love what J.LUXE.FIT stands for and what it represents. I think everybody should have the chance to feel confident in their active wear and I’m honoured to be a part of a team of powerful women, which Jordan has built up over the last two years.

“After trying the gear out, when Jordan asked me to collaborate on a collection with her I had absolutely no hesitation in saying yes, of course. This is one of the proudest moments of my career so far and I couldn’t be happier to work alongside such an inspirational person like Jordan.”