First Coventry 2021 retail items go on sale at pop-up shop

Coventry City of Culture Merch

The first official Coventry 2021 merchandise has gone on sale – just in time for Christmas.

Coventry City of Culture Trust has opened a ‘pop up’ shop at Coventry Transport Museum which will open every Saturday and Sunday between 10am and 4pm in the run up to Christmas.

The merchandise includes everything from t-shirts and aprons through to mugs and coasters, which carry the Coventry 2021 branding that was first revealed earlier this year. There are also postcards available as well as a range of limited-edition Christmas cards.

Following an open call out earlier this year, the Trust have been working with local artists and illustrators to develop products for 2021, some of which are already ready and being sold in the shop for Christmas.

These include exclusive mugs and Christmas cards from COV KID, and leather bags and purses from Deborette. The first range of merchandise is just a taste of what is to come as further products will be revealed in the New Year.

Martin Sutherland, Chief Executive of Coventry City of Culture Trust, said: “We are very excited to see our first merchandise going on sale with lots more to come as we look forward to next year.

“It’s another step on our journey towards May 2021, and what is going to be an amazing year for the city and the region.

“Our merchandise is a great way to mark and commemorate the year, and we are hoping to see plenty of Coventry 2021 clothing being sported at our events next year.”

Coventry UK City of Culture 2021

Coventry UK City of Culture 2021 will commence in May 2021, running for 12 months. The 365-day cultural programme will reflect Coventry as a diverse, modern city, demonstrating that culture is a force that changes lives. Coventry is known internationally as a city of welcome, a city of activists and pioneers, peace and reconciliation, innovation and invention, and now a City of Culture.

Coventry is the city where movement began, from innovation in the transport industry to a history of welcome, it has moved people for centuries. For a whole year, Coventry will celebrate with events, music, dance, theatre, and large-scale spectacle. As well as these big celebrations, it will show its unexpected side, with more intimate experiences and ways to get involved in every neighbourhood. And it’s not just Coventry. This epic celebration will also witness the entire region getting involved and benefitting from the opportunities that being City of Culture brings.

It will be co-created with the people of Coventry and bring about long-term social, economic and cultural benefits.

Coventry UK City of Culture 2021 Principal Partners are Coventry City Council, West Midlands Combined Authority, the Department for Culture, Media and Sport, Arts Council England, National Lottery Heritage Fund, Warwickshire County Council, Spirit of 2012, Coventry University and the University of Warwick.