Midlands-based flooring manufacturer and retail firm Factory Direct Flooring (FDF) has invested in a new, purpose-built warehouse in Nuneaton and is increasing its workforce by 25 per cent in readiness for another record year of sales. Compared with 2019, the firm achieved 35 per cent growth in transactions in 2020 – a record growth year which looks to be exceeded in 2021 as transactions are already up by 30 per cent compared with the same period.
The move to the new 20,000 sq ft warehouse – which is nearly 40 per cent bigger than its former main unit in Hinckley – will facilitate a 50 per cent increase in stock holding. This gives the firm bulk buying power, which will result in cheaper prices for customers.
In line with the growing popularity of collection services, FDF is also launching a purpose-built click and collect facility at the warehouse, located at 1 Finch Way, Hemdale Industrial Park. This offering will be available from May.
Factory Direct Flooring founder and managing director, Paul Hambidge, said: “While 2020 was a key driver for sales as many people directed their income from things like holidays to home improvements, we were already ahead of the curve. We had identified the significant growth in LVT, and particularly DIY products, over alternatives such as laminate or engineered wood options, and catering accordingly.
“This warehouse purchase is an exciting development which is enabling us to really ramp-up our capabilities and take the business to the next level. Not only has our square footage increased significantly, but our racking height has doubled, so the increase in capacity is immense.”
FDF has fast become a market leader in flooring supplies since its inception in 2008. The company supplies wood, vinyl, including LVT, and laminate flooring to retailers, commercial sites and residential customers throughout the UK, from its wide selection.