Environmental tree planting project helps Sigma celebrate new staff

Sigma Connected Kenya farmer

A unique partnership has seen a forest of 1,000 trees being planted to celebrate new staff joining an award-winning business outsourcing provider.

Sigma Connected has purchased a forest of young trees with the dual aim of helping to cut carbon emissions and to celebrate new colleagues completing their probationary periods at the firm.

The Worcestershire company, which offers ‘white label’ customer contact centre services across the energy, water, retail and financial services, has signed a partnership with international environmental charity Treedom for The Sigma Forest, with thousands more trees to be planted in the coming years.

As part of the initiative, Sigma Connected staff receive a photo of the moment the tree, which could be a fruit tree or another species, is planted in either Tanzania, Ecuador or Madagascar. They then receive regular updates about the tree and the farmer caring for it.

Jo Regan-Iles, Sigma Connected GroupJo Regan-Iles, Group People Office at Sigma Connected, said: “We are committed to reducing our carbon footprint, which means more than just taking real measures to cut the amount of CO2 we produce. Forests play a vital part in the ecosystem by not only absorbing carbon but increasing habitats for local wildlife.

“By gifting a tree to each of our colleagues we’re not only recognising their achievements and growth to come with the firm, but also demonstrating our commitment to them and to the planet. We are delighted to  be involved in the Treedom initiative and look forward to partnering with them for many years to come.”

Founded in 2010, Treedom allows people to adopt or dedicate a tree, improving the environment and helping to provide social benefits to farmers and their workers in Tanzania, Ecuador and Madagascar.