Emerging British rapper signed as new ambassador for Cheltenham-born HERA Clothing brand

J Fado image[2]

Streetwear brand, HERA Clothing, has announced its first global ambassador, as the label teams with Oxford born rapper, J Fado.

Following its acquisition last year from its founder, Cheltenham-based Ash White, by former Gymshark chairman Paul Richardson, the brand has been on a non-stop journey to bring HERA Clothing to the forefront of British street fashion.

J Fado joins as the first official ambassador for HERA – a community where people are given the platform to show their love and passions; celebrating and championing people with different interests. The partnership will see J Fado become part of the HERA family; from working on campaigns together, being involved with the design processes of upcoming collections, and being dressed exclusively by the label.

With nearly 400K followers on Instagram and several hit singles under his belt, including Elevate, Know No Better and newly released single, Juicy, all of which have amassed millions of views on Spotify and YouTube, the 22-year-old rapper is creating waves throughout the UK and beyond with his distinctive sound and style.

Georgia Richardson, Chief Brand Officer at HERA said: ‘’Our mission as a brand is to support a range of ambassadors from diverse backgrounds, with different skills and creativity, empowering them to chase the things they want in life and explore what they’re passionate about. That’s why we’re delighted to have J Fado on board.

‘’HERA believes in J’s energy, passion and attitude for the music industry, and we are thankful to support a young British emerging artist in the early stages of his career. For us, it’s not just about collaborating with huge names in industries, instead, we want to find people who share our vision, and have drive and passion in their chosen fields – people we can grow with and build meaningful relationships.’’

J Fado said: ‘’As a lover of streetwear, I’m honoured to be the first official ambassador for HERA. I’m looking forward to going on this journey with HERA, working with the team on the collaborative projects, and introducing HERA to my audience.’’