Last month the greenest football club in the world welcomed Innocent Drinks as a sponsor, and the month before that Arsenal Football Club defender Hector Bellerin became Forest Green Rovers’ second-largest shareholder.
Now eco hair and skincare brand Faith in Nature has extended its partnership with the club by FIFA for a second successive season.
The brand established a relationship with the League Two club in 2019 – and provides body and hand wash used in all bathrooms at the innocent New Lawn, the home of FGR.
Working together to ‘clean up football’, Faith in Nature created a hand soap made from Epsom salts, to aid recovery, and extracts of grass actually taken from the vegan FGR pitch.
Faith in Nature have partnered with FGR for this weekend’s Emirates FA Cup tie at Lincoln City – and will feature on the sleeve badge of its zebra black and white away strip.
The matching ethos between Faith in Nature and the club sees Rovers supported by an ethical, independent UK company on their journey to make football sustainable – while using new products including laundry and washing-up liquid on matchdays and at the training ground.
Joy Parkinson, CEO of Faith in Nature, said on the partnership: “We are so pleased and proud to be continuing our support of Forest Green Rovers Football Club. When nature wins we all win, and we couldn’t think of a more suitable partnership than one with a club that holds sustainability so close to their heart, as we do.
“We wish Forest Green Rovers a fantastic upcoming season and will be supporting them every step of the way, in their endeavours both on and off the pitch.”
Dale Vince, Chairman of Forest Green Rovers, added: “It’s great to have renewed our relationship with Faith in Nature for another season – we’ll have their products in stadiums when fans can return, and they have been able to bring the smell of FGR home with soap made with our organic grass.”
“It’s great to be extending our relationship with Faith in Nature – and it’s fab that fans get soap made with grass from our famous pitch.”