Following its move into purpose build new offices on Gloucester Business Park last month, Ecclesiastical Insurance has unveiled a new brand identity.
The bold new look has been launched to represent a more modern Ecclesiastical Insurance – shaped by tradition, while looking to the future.
The Ecclesiastical name and trademark orange colour scheme have been retained but with a fresh palette and a new star marque.
Richard Coleman, UK General Insurance Managing Director, said: “We’re proud of our reputation as one of the most trusted insurers in our markets, and of the positive impact we make on society, by giving back all of our available profits to churches, charities and other good causes.
“We are one of the last great British insurance brands, dating back more than 130 years, and we wanted to conserve that heritage by keeping the Ecclesiastical name, but with a fresh and modern look. I’m delighted that this new identity represents Ecclesiastical as a vibrant and ambitious specialist.
“This launch is part of a series of investments aimed at driving growth, at a time when so many others are pulling back. We have an appetite to grow in all our specialisms, particularly heritage, charity, education, real estate and private clients. We are very much open for business.”
The new identity has been launched across Ecclesiastical’s insurance businesses in the UK, Ireland and Canada.
Mark Hews, Group Chief Executive Officer, said: “From our modest beginnings as an insurer of parish churches, we have grown to be a multi-award winning business, protecting some of the most loved and important buildings in the world.
“Through the launch of our new visual identity, we will be reinforcing everything that our audiences know and love about our organisation – our expertise, our ethics, and our unique purpose – but articulated with greater energy than before. It reflects an Ecclesiastical that not only does good, but is unified, dynamic and innovative.”
The new visual identity is part of a major investment by Ecclesiastical, which includes a new purpose-built headquarters in Gloucestershire that completed in February and a new operating system for its UK and Ireland general insurance businesses, launching later this year.
Originally founded to protect churches, Ecclesiastical offers insurance, risk management and award winning service across a broad range of specialisms, including faith, charity, heritage, education, art and private client and real estate and schemes across the UK, Ireland and Canada.