Video games designer Codemasters has been taken over by California-based EA (Electronic Arts) in a £1.2 billion deal. EA only came forward last December as a second bidder for the company after New York based Take-Two Interactive Software had offered £725 million for the Leamington Spa company last November.
In a statement, Codemasters said: “The combination of Electronic Arts and Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the most passionate, creative and talented game developer and publishing organisations in the industry will enable further growth and continued success for a stable of the most powerful and popular racing brands in the world, including Formula 1®, Need for Speed, DIRT, DiRT Rally/WRC, GRID, Project CARS, Real Racing and more.”
Codemasters’ critically-acclaimed franchises Formula 1®, DIRT, DiRT Rally, GRID and Project CARS will sit alongside Electronic Arts’ global Need for Speed franchise, fan-favorite Real Racing mobile game, and its EA SPORTS brands.
Andrew Wilson, CEO of Electronic Arts, said: “This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters. Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.”
Frank Sagnier, CEO of Codemasters, added: “This is a landmark in Codemasters’ history, and an exciting day for our employees and players.
“The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.”