Dyson’s new £2.75 billion drive for new technologies means local expansion

Dyson_Hullavington_H86_ANDY STAMMERS (2)

Dyson has announced it is deepening its commitment to advanced robotics research and artificial intelligence (AI) on its Hullavington Airfield Campus at Malmesbury and Hullavington.

The investment underlines the important role of both Dyson UK Innovation Campus’s to innovate new technologies and new products.

New investments into both sites – which already employ more than 4,000 people – will drive new research in fields of study including products for sustainable healthy indoor environments and wellbeing.

The investment is part of Dyson’s new strategy, revealed today, of doubling its portfolio of products and entering entirely new fields by 2025 – taking it beyond the home for the first time.

Dyson’s new £2.75 billion investment plan into new technologies and new products will take place over the next five years. The investments will also be made into Singapore and the Philippines as well as the UK, and are backed by plans to hire additional engineers and scientists in fields such as software, machine learning and robotics.

Dyson will invest further into research in the fields of robotics, next generation motor technology, intelligent products, machine learning, connectivity, and material science. A key focus is the commercialisation of Dyson’s proprietary solid state battery technology which is under development in the US, UK, Japan and Singapore. It promises safer, cleaner, longer-lasting and more efficient energy storage than today’s existing batteries.

Roland Krueger, Dyson CEO, said: “We continue the expansion of our operations in Singapore, UK and South East Asia, as a vital step of our future development. Now is the time to invest in new technologies such as energy storage, robotics and software which will drive performance and sustainability in our products for the benefit of Dyson’s customers. We will expand our existing product categories, as well as enter entirely new fields for Dyson over the next five years. This will start a new chapter in Dyson’s development.

In Singapore, Dyson is progressing plans to open its new global Head Office complex in the historic St James Power Station in Singapore. This will be accompanied by an expansion of its advanced R&D facilities and research labs, covering a growing number of fields including machine learning and robotics. Dyson will also establish a new University research programme in Singapore to drive product development, building on its existing global programmes. In addition, Dyson is planning for a new advanced manufacturing hub in Singapore bringing together its various facilities and driving technical innovation in this field.

Dyson will create a new dedicated software hub in Alabang, Philippines. This builds on Dyson’s existing Philippines Advanced Manufacturing (PAM) facility in Calamba, which manufactures 13 million Dyson digital motors each year, employing 600 people. The new software lab reflects Dyson’s deepening global investments in software and will accelerate the development of new Dyson machines that perform better and solve problems intelligently.

Dyson will continue to adapt its relationship with customers, so shoppers can buy products directly from the manufacturer. Dyson opened over 100 stores in 2019 and a further 30 in 2020, despite the pandemic. Dyson Demo retail stores are now in locations such as New York, Los Angles, London, Paris, Beijing, Dubai, Mumbai, Tokyo, Bangkok, Singapore, and Shanghai.

Dyson’s research programme now spans the US, Japan, China, Philippines, UK, Singapore and Malaysia. In the UK the restored World War Two Hullavington airfield has been transformed in Dyson’s second UK Technology Campus. Alongside Dyson’s 750 acre campus at Hullavington, the 75 acre Technology Campus in Malmesbury completed a multimillion pound refurbishment programme in 2019.