In September 2021, the University of Gloucestershire will be welcoming its second cohort of Digital Marketing Degree Apprentices, following the successful launch of these programmes last year.
While the world has been moving increasingly online for years, the COVID-19 crisis has accelerated the digitalisation of many aspects of business. Almost without exception, organisations are finding themselves in a position of having to reengineer how they do business to maximise opportunities available in the digital world.
This is particularly true when it comes to marketing, as evidenced by the fact that many organisations that traditionally have very deep pockets when it comes to outdoor and point of sale advertising are instead opting for online channels – and for obvious reasons.
The University of Gloucestershire’s Digital Marketing Degree Apprenticeships will support organisations in gaining the skills they need to realise the opportunities that lie ahead. These programmes will equip learners with the latest skills and expert knowledge, so they can help organisations navigate this fast-changing online world and reap the benefits. What’s more, apprentices will be putting these skills into practise in their workplace from day one.
Programme Leader, Matt Barr, explains: “I don’t think it is possible for any organisation to say that they have all the digital marketing skills they need, simply because technology is developing so quickly. As such, unless a business makes a concerted effort to keep developing their staff and stay abreast of the latest trends, they can quickly get left behind.
Our Digital Marketing Degree Apprenticeships are a great and almost instant way for organisations to boost their digital capabilities. As well as giving learners a solid grounding in the theory that underpins good marketing practice, we also equip them with knowledge of the latest trends and in key areas such as social media, e-commerce and customer relationship management. This means that, whatever your business, you are able to maximise the opportunities available.”
The Digital Marketer Degree Apprenticeship takes approximately 3 years to complete, with learners achieving a BA (hons) from the University of Gloucestershire upon successful completion. Organisations can use these programmes to provide high-level skills and qualifications to new career entrants, or to upskill their existing staff. Larger organisations can fund these apprenticeships through their apprenticeship levy, while smaller employers are entitled to government funding. There are also government incentive payments available for organisations taking on new apprentices.
Specific entry requirements are agreed with employers but learners should have level 2 qualifications in maths and English (GCSE at grade C / 4 or above, or equivalent). Apprentices must also be in full-time employment (e.g. employed for at least 30 hours per week) in a relevant job role.