Developer leads the way in rethinking shopping centres

Waghorne’s Artisan Butchers

Award-winning Cheltenham butcher and delicatessen Waghornes is the latest artisan trader to open at Stroud’s new indoor market at the Five Valleys shopping centre.

The Five Valleys Shopping Centre is the result of a total reworking of Stroud’s original Merrywalks Centre, following major investment of around £12 million by Dransfield Properties, and Gloucestershire’ Local Enterprise Partnership, GFirst LEP.

Spectacularly misnamed in recent years, Merrywalks had become a tired and ageing town centre retail hub, but could now lead the way in how successful regeneration of small town shopping centres can be achieved.

The family butcher has a history which dates back to the 1850s. It is owned by Nigel Kavanagh and Nic Veale (Ed: Heh Heh, what a great name for a butcher) and supplies free range, farm reared meats and game.

The new Waghornes store at Five Valleys opened today and will be managed alongside the busy Prestbury shop.

Waghornes had a shop in Stroud way back in the 1800s, and it’s only taken them 100 years to return (you don’t want to rush things after all). Until the family opened the new shop, Stroud had been without a permanent, stand-alone butchers shop for some years, relying on butchers trading at the highly successful (and one of the country’s original farmers markets) Stroud Farmers Market, which only trades on Saturdays.

The new Five Valleys butchers is located next to the Artisan Baker which opened last month and the fishmongers unit which will open later in October. Stroud delicatessen Armadeli has also just announced the company is relocating to the market which has been styled on London’s famous Borough Market.

Nic said: “We are really impressed with what is happening at Five Valleys, the centre is looking fantastic and we are just delighted to be part of this great regeneration of the town, alongside so many other great local traders.”

The new Waghornes unit has been fitted out with a traditional butchery theme with a modern feel and will also feature a dry age cabinet.

Centre manager at Five Valleys Dionne Moore said: “We are really proud to welcome another great local company to Five Valleys. We have set out from the outset to create a really unique foodie line up here and we are certainly achieving that. The feedback from our customers is fantastic.”

Other traders at the Five Valleys Market include Falafel Mama, Brody’s Take Out, Pieminister, Thai 2 Go and Non Solo Pasta.