Designer furniture retailer invests in 360 degree photographic studio

Pavilion Broadway Photo Studio

Designer furniture retailer, Pavilion Broadway, has invested £50,000 in a photographic studio which will capture high resolution images using 360 technology.

With more consumers preferring to shop online, Pavilion Broadway wanted to offer an online shopping experience that is more like browsing in-store, with unique product shots and lifestyle imagery.

The photography studio has been built with the latest camera and lighting equipment, including a five metre turntable to create exceptional, high-quality images. Built in Pavilion Broadway’s 25,000 sq/ft warehouse, the turntable will offer a complete 360 digital visualisation of products, giving customers the ability to view furniture items from every angle available at “spectacular” levels of detail.

The company’s photography studio is the core project within a larger investment including moving to a specialist Content Delivery Network (CDN). This fast, high performance platform focuses on making its website more accessible to users anywhere in the world.

Following the launch of their trade arm of the company in February 2019, the introduction of a professional photography studio marks a major step forward for this family-run business. Over the past 11 years, Pavilion Broadway has seen their boutique furniture shop in Broadway expand into a fully-fledged designer furniture and interior design business. As one of the few independently owned retailers in the UK to invest in this type of cutting-edge technology, Pavilion Broadway is demonstrating a significant advancement in online customer experience, set to change the game within the furniture and interior design industry.

David Ewart, Managing Director of Pavilion Broadway, says: “As a family-run business, it’s a particularly exciting time for Pavilion Broadway. The photo studio marks the first of many investments we are making to improve our customer experience digitally. We have confidence that the photo studio will set us apart from other retailers as we will now have the ability to provide unique, high-quality product imagery. Not only will this strengthen our online customer journey, but we will also have the capacity to offer a greater online catalogue of exclusive products, matched with spectacular one of a kind photography.”

First examples of new photography will be visible on the website from the beginning of August. For more information, visit the Pavilion Broadway website, providing access to their full online catalogue.