Creative approach by Nicol & Co helps market new Malvern properties

Pictured: Matt Nicol with Denise Haddon, Lioncourt Homes’ sales executive on the Eastward Rise site
Nicol Lioncourt wrap 1

Worcestershire residential property developer Lioncourt Homes has teamed up with estate agents Nicol & Co in a new marketing exercise that is benefitting a national animal charity.

Nicol & Co has wrapped the entire back of the Blue Cross charity shop on the corner of Barnards Green Road and Upper Chase Road in Malvern to market Lioncourt Homes’ new developments, Malvhina Court located on Brook Farm Drive and Eastward Rise located on Eastward Road.

The project was all organised by Nicol & Co on behalf of the developer, including obtaining planning permission and organising the artwork.

And as well as paying Blue Cross, the occupiers of the shop, for the advertising space, Nicol & Co has also made a donation to say “Thank you” to the animal charity.

Matt Nicol, Managing Director of Droitwich-based Nicol & Co, said: “These are the third and fourth successive developments we have been appointed on by Lioncourt Homes who have a wide range of sites currently underway across the Midlands.

“We were seeking a means of improving the visibility of these developments, and we came up with this novel way of informing residents and visitors to Malvern about the sites.

“We’re used to dealing with planning authorities on such projects and found Malvern Hills very helpful with the application once it was understood what it was for.”

Colin Cole, Chief Executive at Lioncourt Homes, said: “We’re delighted with this example of creative innovation that Nicol & Co has demonstrated for attracting attention to our developments.”

Nicol & Co, which has a second officein Worcester, is planning to open a third base in Malvern in the New Year.

The company was among the top three per cent of more than 15,000 estate agents across the UK to feature in the latest Best Estate Agent Guide, winning awards for its marketing, results and customer service.