Coventry welding company sees online sales soar more than 300 per cent

Sphinx Industrial Supplies

Coventry-based Sphinx Industrial Supplies has seen online sales spike by more than 300 per cent during the recent lockdown, thanks to a newly integrated eCommerce website driving sales.

The family-run welding supplies business business, which began in 2005, upgraded its website to assist in its continued growth only last year, and the investment, which included a new integrated eCommerce system, has more than justified the investment.  business during 2020, following lockdown.

Recognising that clients wanted consumables (such as PPE, tools, paints and more) in addition to welding machine services, Sphinx Industrial Supplies now offers a catalogue of over 12,000 products.

The company asked its technology partner of five years, Kidderminster-based OGL Computer, for a solution that would both centralise and digitalise all of its business processes.

Sphinx Industrial Supplies’ Finance Director, Sophie Donnelly, said: “The website has saved us. We are now getting multiple orders a day on our new website and it’s only been live a year. We also get a lot of calls from prospects looking at the website, so we need to take that into account when looking at its value – it’s a great promotional tool.”

Nick Davies, Head of Software Development at OGL Computer, added: “OGL Software has become an enabler for a number of SMEs. Our solution for Sphinx Industrial Supplies has made order processing, purchasing, eCommerce, warehouse management and pricing structures more effective and profitable.”

Sphinx Industrial Supplies’ team now has full control of the warehouse, through OGL Computer’s warehouse management system (WMS), which makes management of the warehouse space and hiring staff easier.

Sophie Donnelly continued: “One of the biggest compliments we get is ‘that was so quick’ when receiving orders. If a local business wants an item that’s in stock, we can pick it and get it on the van in the hour. Only our customers knew us before and having this system has helped to put us on the map and show people what we can do. It has bought in an abundance of custom far and wide, not just in Coventry. It has been really good for us as a company.”