Coventry event management company signs four-year deal with Wembley Stadium

Stadium Wembley

A Midlands-based event management specialist has clinched a major deal with one of the world’s iconic sport and music venues.

Stadium – which is based on Bodmin Road, Coventry – has signed a four-year deal with The FA at Wembley Stadium to support the venue operators with crowd management at future events such as England football internationals, Euro 2021 matches, NFL matches, elite boxing, and music concerts. 

The contract will see at least 70 of Stadium’s experienced stewarding and security staff not only maintaining everyone’s safety but ensuring they receive a first-class customer experience.   

Scott Metcalfe, Managing Director at Stadium, hailed the relationship with The FA – an organisation which plays a leading role within the football industry and owns an iconic international venue in the form of Wembley Stadium. 

Metcalfe said: “Over the past decade Stadium has built up a strong reputation within the event management sector through the events it has worked on – ranging from London 2012, to Premier League football matches, sell-out concerts and high-profile conferences – this long-term deal we have struck with The FA is testament to that.

“The customer journey will look very different when crowds are eventually let back into venues and stadiums with new social distancing guidelines to follow. All our staff will be aligned with these changes to support the safe return of crowds back into stadia across the country when the time comes. 

“We’re looking forward to working with the team at Wembley over the coming years, and hopefully operating at such a famous venue and brand can help us to not only expand our role at the stadium in the years to come, but further afield too.”

Stadium is continuing to support the Premier League in hosting fixtures behind closed doors whilst preparing for spectators to return as restrictions are lifted and it’s safe to do so.