Coventry event management company goes rock & roll in the forest

Forestry Live

A leading event management specialist will be heading for the woods next year after landing a major new contract traffic management contract.

Stadium, which is based in Coventry and provides traffic management, security and event services, has been selected to work on Forest Live, a series of summer concerts organised by Forestry England.

The company, which counts a string of leading sports organisations among its clients, will provide traffic management and car parking services at the gigs headlined by acts such as Madness, Rag’n’Bone Man, Keane and Jess Glynne, and staged in Gloucestershire, Staffordshire, Suffolk and Cheshire throughout June.

Forest Live 1[2]Sam Wilson (shown right), of Stadium, said the new contact was a major win for the company.

He said: “We provide traffic management services for clients across the country – mostly sporting – and that includes concerts held at their venues, but this is the first time we have bid for standalone music events, so it is a great success.

“The Forest Live events have been running since 2001. Next year they will attract in excess of 100,000 concert-goers across 16 nights and we have started planning our operations to ensure they have a great experience when travelling to and from the venue.

“Forestry England have attracted a great line up of acts and some of the events are already sold out, so we are expecting capacity crowds.

“Numbers of vehicles at the venues ranges from between 1,500 to 4,000 per night depending on the venue so they are large events, and because of the nature and location of the venues, there are significant levels of traffic.

“Traffic and parking arrangements are so important to the success of an event and that is just what we specialise in.”

Stadium was formed in 2009 and provides traffic management, event services and training, as well as rental of security barriers, the hiring of stewards and SIA security staff for events. The firm supports events ranging from Premier League football matches to the Commonwealth Games, the Olympic Games, sell-out concerts and high-profile conferences.

It counts Liverpool Football Club, Burnley Football Club, Derby Football Club, Wolverhampton Wanderers, Wembley Stadium, and the Coventry Building Society Arena among its sporting clients.

Simon Hough, Event Manager for Forestry England, (right in photo above)said: ‘’Stadium will be joining a great team of contractors who, alongside Forestry England personnel, are responsible for the delivery of the highly successful Forest Live series. We look forward to working with them.’’