Coventry-based Deeley Group has made a major appointment as part of new growth strategy.
David Currie has joined the firm as Land and Partnerships Director and will help spearhead the company’s drive to grow its Affordable Living brand and increase its share of the affordable housing market.
The firm, which is celebrating its 85th anniversary, has a long history in home building and is looking to make affordable housing 30 per cent of its group business over the next five years.
The new role will see Currie, who has more than 25 years’ experience in the industry, work to further increase Deeley Group’s extensive land holdings and also establish and strengthen relationships with providers in the affordable homes sector.
Currie has had senior roles at CBRE and Public Sector Plc and is returning to the city where he started his career to help drive the expansion.
He said: “The Deeley Group is very highly respected in the industry and it has always made affordable housing a priority. It is looking to grow that part of its business over the next few years and, with construction, development and housing at its core, it is very well placed to do that.
“I have worked with the Eleanor Deeley in the past and I was really impressed with the vision the company has for growth, alongside what it stands for in terms of community and team working. The company might be 85-years-old, but it is very agile and ambitious in its approach.”
Deeley has worked in housing since its formation and has partnered providers including Orbit Homes, Stonewater, Platform Housing Group, and Housing 21 in recent years as well as developing its own sites for sale in the Midlands.
Eleanor Deeley said: “We are focused on growing our Affordable Living business and David will build upon the strong relationships we have in this very active market. We are delighted to welcome David to the Deeley team.
“Our reputation and relationships in that market are very strong. Our longevity, financial performance and ability to deliver for clients is very well established and it is vital for providers to be partnered with companies that have a proven pedigree.
“We have such a strong construction arm it allows us to engineer developments from the outset, meaning there is more value to be gained for partners.
“David’s appointment is a key factor in our growth plans. He has an excellent track record and he actually used to be my client before I joined Deeley, so we go back a decade, and have a very similar approach.”