Coventry and Warwickshire companies combine to win national contract

Pictured: Helen Roberts (XV Insight), Jag Sidhu (Protel), Tina Lunn (Protel)

A pair of independent Coventry and Warwickshire businesses are showcasing the potential for national success after joining forces to win a major tender for one of the world’s leading museum groups.

Coventry and Warwickshire-based market research companies Protel Fieldwork and XV Insight made a joint submission and won a major contract to design and conduct vital research that would provide National Museums Liverpool with a deep understanding of visitor experience and behaviour at the Merseyside Maritime Museum.

Their combined teams undertook the research earlier this year, using a variety of research techniques.

Helen Roberts, Director of Leamington-based XV Insight and Tina Lunn, Director of Coventry-based Protel Fieldwork, are both members of the Coventry and Warwickshire Chamber of Commerce.

They met at a Chamber networking event and have established a solid working relationship ever since, allowing them to compete for and win a range of local and national tenders.

Since completion of the first project, they have gone on to partner up on other UK-wide research projects, working together with new clients across different sectors and industries.

Tina said: “Protel is an established company which has been providing qualitative and quantitative fieldwork services for the last 20 years, but by working with Helen at XV Insight we have been able to compete for and win additional major national tenders that would be otherwise unattainable without the right research partner.

“Our partnership has enabled us to combine our skillsets and offer a breadth of high-quality services, while our size and independence has ensured we can remain flexible, enabling us to reach bigger organisations, offering them a more personalised service.

“We have taken important steps in showing the rest of the country the quality of services that businesses in Coventry and Warwickshire can offer.”

Helen added: “It is great to have a high-quality research fieldwork company so close by. As a market research consultancy providing insight services, XV Insight needs to work with trusted partners and in Protel we have found exactly that ‘on our doorstep’. Working with Protel is giving us access to a wider range of projects and clients.”

Hazel Pilling, membership manager of the Coventry and Warwickshire Chamber of Commerce, said: “XV Insight and Protel Fieldwork are setting an example of the success that can be achieved when likeminded businesses and individuals actively look to collaborate with their peers.

“Their partnership has allowed them to bring the best out of each other and provide an excellent service, with clients to date being delighted with their work.

“They are showing what the Chamber is all about as two valued members, and embodying the ideals set out in the Business Togetherness campaign which has shown why it is so important for companies to meet, network and do business with one another.”

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