Communications firm Purplefish awarded B Corp status

Purplefish Team B Corp

Bristol PR and communications agency Purplefish has been awarded B Corporation status, joining just 760 UK companies accredited by the international movement which promotes business as a force for good.

The Paintworks-based consultancy, which will celebrate its ten-year anniversary in March, started the B Corporation assessment process two years ago. The rigorous application process encourages companies to operate a triple bottom line of people, profit and purpose.

The process has enabled the ten-strong Purplefish team to evaluate and evidence its community and charitable work, staff culture and commitment to purpose-led client relationships.

Purplefish successfully achieved B Corp status with a strong first score of 109.9 out of a possible 200 – against an estimated average company benchmark of 51 if subjected to the same assessment criteria.

As part of its ongoing commitment Purplefish allocates five per cent of its time each year to pro bono and cause-related work. It also donates to three charities each year, both financially and with resource, focused across equality, diversity and inclusion, social and community, and environment and sustainability.

Over the last year the three charities Purplefish has worked with are The Diversity Trust, mental health charity Mind and FareShare SouthWest who fight food poverty.

The whole company team meets once a month to discuss B Corp goals, with everyone in the business playing a role, alongside an annual commitment to a team volunteering day, spent last year with FareShare South West.

Commenting on the accreditation, founder and managing director, Joanna Randall said: “It has been a long-held ambition for the business to become part of the B Corp movement. The assessment process has really enabled us to review every aspect of how we operate and our contribution to our people, clients and community.

“We’re very proud to reach the high score we achieved during our first assessment; it’s been a whole team effort. We will continue to strive to show how business can be done with purpose and look forward to being part of a growing Bristol B Corp community, along with the international network of nearly 4,500 businesses who are on the same journey.”

Purplefish works regionally and nationally across a range of sectors and has expertise in technology, property and consumer brands. Bristol clients include St Pauls Carnival, eXmoor Pharma, Grundon and Avondata. UK wide clients include Redrow plc, Mobile UK, the UK’s most active investor BGF, and leading law firm Taylor Rose. The team also works with a number of start-up and emerging businesses, recently supporting women’s urinal Peequal and veterinary professional community The Meraki Initiative.

Joanna is a trustee of Bristol-based Insane Root Theatre company and a marketeer in residence at SETsquared. Associate director, Lucy McKerron, who recently joined the company to head up its culture offer is a volunteer with Bristol-based social enterprise Babbasa, leading communications for #OurCity2030, a Bristol-based initiative launching in June to help close the equality gap in the city.

The agency has recently been shortlisted for a UK Digital PR award for its campaign for Mobile UK to raise awareness of the benefits of 5G technology and combat misinformation. The winner will be announced in April.