As part of its drive to brighten up the local Hartlebury based community creative communications group DRPG has been working with the Worcestershire County Council to create a surprise installation on Charles Hastings Way just outside Worcestershire Royal Hospital, Worcester. The multicoloured artwork depicts seven rainbows, thanking the NHS and key workers for showing their true colours throughout the crisis and working hard to protect all those in need. The installation was created with the aim of bringing a smile to people’s faces and brightening up essential workers’ days.
Put in place on early on the morning of Thursday 14th by DRPG’s technical production team, the seven rainbows were greeted with delight by those heading into the hospital in the morning.
Dale Parmenter, CEO of DRPG, said: “We are proud to have made some of our brave frontline workers smile today. We are so glad to be able to use our skills and resources to brighten up people’s lives. The sacrifices people are making in such scary and uncertain circumstances is truly humbling and any small act of support we can make to give our thanks for their hard work, is our pleasure. We hope this art continues to bring a smile to people’s faces and encourages them to keep up their amazing work.”
Councillor Simon Geraghty, Leader of Worcestershire County Council said: “The installation by DRPG is wonderful and a really fitting tribute to our NHS colleagues who have worked tirelessly during this pandemic. We were more than happy to help with this tribute in whatever way we could, and it is great that has brought a smile to so many people’s faces during this testing time.”
But DRPG didn’t stop there. On Thursday 14th, as well as lighting up their Studios in Hartlebury in blue as part of the “Light it Blue” campaign to thank the NHS for their tireless work during the crisis, at exactly 9 seconds past, 9 minutes past 9pm (to denote 999) the video, motion graphics and production teams unveiled another creative triumph.
Throughout the week DRPG team members had recorded personalised messages of thanks to people they know working on the frontline to help the community throughout this crisis. The poignant lyrics to True Colours were spoken over photos of artwork, clips of people clapping on their doorsteps and thank you messages, to create a video. This video was then projection mapped on to the front wall of the studio complex and HQ building using the latest Panasonic laser projection technology and then streamed live across social media channels.
Dale Parmenter, CEO of DRPG, added: “The technology used to project this video is part of our 2020 multimillion-pound investment programme into the latest tech on the market to help us provide the best and most up to date services for our clients. To be able to use this brand-new tech for such a worthy cause is humbling.
“Everyone in the team knows someone who is working to keep the supply chains running, keep the community fed and connected or working in the NHS to help protect those affected by Coronavirus, and this is our chance to show them that we are grateful for all that they are doing.”