Cirencester company’s new mobile game leads world in downloads

Neon Play Rollersplat

A game developed by Cirencester-based mobile game design studio Neon Play is currently topping the charts in 36 countries across the world, having been downloaded millions of times and is hitting the top of the charts including the USA, Australia, Germany, Canada and France.

Roller Splat is part puzzle, part relaxation game where players swipe up, down and around to send a paintball rolling through a clean, white maze splashing colour in its wake.

The game, which can be downloaded free from iTunes and other platforms and has an incredible 200 levels, is the latest hyper-casual game from Neon Play, which has been concentrating on this genre for the last few years, following the success of its other mobile games including Soccer Kick, Cannon Man and Buca, but Roller Splat is potentially looking like the studio’s biggest hit so far.

Neon Play CEO, Oli Christie, said: “The joy of hyper casual games, a genre in which we are now specialising, is that anyone can pick them up quickly and play them. Gameplay sessions can be short, or longer, allowing players to play often and stop at any time.”

The idea for the game came from a University of Gloucestershire student participating in a hackathon while on work placement at Neon Play. But it took a team of around ten to develop his idea into a marketable product, explains Oli.

“Taking the student’s idea, we then deployed our team of artists who created the look and the animations within the game. Our programmers developed the technical side of the game and worked alongside a team of level designers who create increasingly challenging environments and scenarios through which the players can move. Our analysts monitor and check the progress of the game again and again to make sure the game remains fun, easy to play but challenging enough to maintain player interest and programme managers ensure everyone within the team is working together”

While all this is going on, Oli and his co-director, Mark Allen, and oversee the project and liaise with the games publisher, Voodoo, to bring the game market to market as efficiently as possible.

Roller Splat took around three months from conception to publication.