Chipping Norton sustainable fencing company expands to North America

Photo shows: Duralock fencing at Cheltenham
Duralock Cheltenham

Duralock, a leading supplier of safe and sustainable, high performance PVCu fencing, is launching in North America. From its headquarters in Louisville, Kentucky, Duralock North America will provide the US and Canadian equestrian, sports and commercial markets direct access to Duralock’s high-performance PVCu fencing.

The launch of Duralock North America – conducted through an exclusive license agreement with Michele Fischer – boosts Duralock’s international footprint and its highly-specialised British manufacturing. Duralock has revolutionized equestrian rail and fencing systems by vastly improving safety conditions for horse, rider and spectators. Its fencing is already used at world-renowned racecourses, training centres, polo grounds and equestrian facilities in 33 countries across the world.

Michele Fischer, who will serve as Managing Director, operates an international consulting firm, Darting Star, specialising in horse racing operations and wagering systems. She said: “We are very excited about expanding the use of the world’s leading high performance PVCu fencing across the equestrian, sports, and commercial markets in Kentucky and beyond. The launch of Duralock North America is an opportunity to modernize and enhance fencing performance across a range of commercial applications, with a special emphasis on safety and sustainability.”

Duralock’s award-winning PVCu fencing offers many benefits over traditional fencing thanks to its patented dual-chamber design, which makes suitable for use on all surfaces. It has a unique combination of strength and flexibility in the event of collision. Easy installation, low ongoing maintenance, and ease of cleaning further support PVCu as the right choice for today’s fencing needs.

The products – made from 80 per cent recycled PVCu – are available as permanent or removable installations. Outside North America, Duralock’s fencing products are used in a range of different sporting arenas – including soccer, rugby, and cricket stadiums – as well as other commercial applications including moveable crowd barriers. The dedicated presence in the United States and Canada will allow for expansion of these applications in this region.

Jonathon McGovern, Duralock Group CEO, said: “The launch of Duralock North America marks a significant chapter for the Duralock Group and our continued expansion into the US. We will leverage our existing reputation in the US horseracing market, continuing to work with the leading racecourses in the country while showing how PVCu fencing has many more applications beyond the horseracing sector.”

Tony Reinstedler also joins the new team as a Sales Agent for Duralock North America. Tony is a former horse trainer, who consults on bloodstock purchases and provides racing stable management services. During his training career, Tony has been the leading trainer at Churchill Downs and Turfway Park.  He trained many graded stakes winners and developed champions Prairie Bayou and Saint Liam. His expertise and dedication will be invaluable in delivering the sort of experience Duralock’s customers have come to expect all across the world.

Duralock is a family-run company that manufactures its PVCu fencing systems in a private facility in Oxfordshire, England. The company is a member of the ASTM international testing body for fencing, which educates and enforces the need for safer quality systems.