Cheltenham Grooming Brand celebrates big win with Boots launch

Hawkins & Brimble Aug 2020 image

Hawkins & Brimble, the Cheltenham-based men’s skincare and grooming brand is launching eight of its products into selected Boots stores this month. The products on shelf will be: Daily Energsing Moisturiser, Oil Control Moisturiser, Eye Cream, Shave Cream, Shave Brush, Aftershave Balm, Facewash and new Eco-Soap Bar.

This follows the company’s launch into Superdrug stores last autumn, which marked brand’s biggest wholesale deal to date.

The range, which includes shaving cream, beard oil, daily moisturisers and hair pomades, will launch into stores in October, with three products stocked in 800 stores, two products in 600 stores and the full 13-piece range in 375 stores, across the whole of the UK.

Stephen Shortt, the Gloucestershire-raised CEO at Hawkins & Brimble said: “This is a major win for the brand, as Boots is the No. 1 men’s grooming destination in the UK, and is testament to all the hard work my team has done especially during the Coronavirus outbreak.”

Hawkins & Brimble products are made in the UK with natural ingredients, free from SLS, Parabens, and harsh chemicals. The company also has a strict anti-animal testing policy. The Company’s products are now sold in more than 1,000 stores across the UK, and in more than 5,000 globally in 25 countries since it launched in 2016.

Last year, the brand secured a £1.3 million finance package from HSBC UK and a private investor to reach new international markets.

Hawkins & Brimble is using the funding to enter new markets across the USA, China, Australia and the Middle East.

It will also support the future development of new products to be produced in the UK.