Cheltenham bedding and homewares business Bedfolk seeks expansion

Bedfolk down

Bedfolk, the Cheltenham-born on-line bedding business and homewares business which launched in 2018, is looking to raise £500,000 of a £1 million Enterprise Investment Scheme round.

Founded by husband-and-wife tea, Nick and Jo James the company, which earlier this year secured £1 million investment from retail and consumer sector specialist investment firm True, launched selling premium quality bedding sourced from the same mills as leading retailers.

They have subsequently expanded into duvets and pillows, towels and robes, and have plans to further expand their product range.

One of their new products is a recycled down duvet. Kinder to the environment, this eco-duvet is filled with 100 per cent recycled down taken from luxury apparel and regenerated via environmentally friendly practises. Or you could try the alternative down duvet. Made from recycled plastic bottles, this innovative duvet has been designed to mimic the light, lofty and super-soft feel of down. Perfect for anyone who loves a soft, lightweight, and cuddly duvet but prefers an alternative to down products. Both are made in Fife, Scotland.

The company, which has 25,000 customers and has shipped more. than 35,000 orders, is raising £1m with £500k already committed from new and existing investors to take advantage of upcoming opportunities including product development and a wholesale option with the most recognisable UK retail brand.