Cheltenham-based tech company Change My Face wins Best Business Women Awards 2020

Auroile Prince, Changemyface

The woman behind a Cheltenham-based tech company, which makes software allowing people to visualise themselves as they age, has won a Best Businesswoman Award.

Changemyface makes software for education, science, health, pensions and HR. Its apps have been no.1 in 16 countries, achieving more than one million downloads across a global audience. Its software can reveal the effects on the human face of lifestyle choices such as drinking, smoking, tanning, diet, stress and pollution.

Businesswoman Auriole Prince, founder of Change My Face, won Best Woman in STEM in the Best Business Women Awards competition which seeks to find the best female business talent from across the UK.

Change My Face provides face changing technology as a B2B SaaS (software as a service) enterprise for the health, finance and beauty industries.

Auriole said: This award is especially meaningful to me, as my background is not in science and maths, but in art. During my career as a forensic artist for Missing People, I trained with the Medical Artists’ Association of GB and the FBI Training Academy in Quantico.

“Art and science became inextricably linked and grew into Change My Face, a technology company which is now creating AI and machine learning models using an amazing team of developers to create a way to visualise your future self with the effects of lifestyle. Our clients include far reaching global companies in the corporate wellness sector and health insurance encouraging employees to stay healthy and happy to organisations in the finance industry who are encouraging people to save for the future.

“Seeing oneself in the future can have an incredible impact sparking behavioural change. We are also excited to have built software for interactive exhibits at Science museums in the US and Scotland and currently at We The Curious science and education centre in Bristol.”

Changemyface launched in 2012. Some of its early projects were for TV lifestyle programmes such as Embarrassing Bodies. Auriole began pulling together a teach of software developers, some of whom are based in Uruguay. The first major project was for the Scottish Government – The Drinking Mirror app was launched 7th January 2013 and has amassed more than 500,000 downloads in the Scottish Government ‘Drop a Glass Size’ campaign, to encourage women to drink a little less.

Other projects that Changemyface has been involved with include:

  • British Heart Foundation – Smoking Time Machine is a powerful tool to push their campaign for No Smoking Day. Free downloads available for the STM iOS app.
  • Alcohelp – “By including the Drinking Time Machine technology on our website I strongly believe that we will strike a chord with young people by allowing them to see how their face would look in 10 years time if they were to regularly consume alcohol”. Debbie Pierson, Director AlcoHelp
  • All Saints’ Academy, Cheltenham, Glos – The company took Drinking and Smoking Time Machine into the school and were impressed at the engagement and interest of the children. They were shocked at how they could look as they aged if they drank or smoked to excess.
  • Toyota – Fumeface was created for the marketing department of Toyota and Lexus Fleet Services to encourage the use of cleaner vehicles. The app is the first of its kind to show that living in a polluted ‘diesel’ environment can have an effect on how fast you age.

Debbie Gilbert, the Best Business Women Awards organiser, said: “These awards received many entries despite the pandemic, which is a testament to the tenacity of female entrepreneurs. This is a tough competition judged by business experts. To win is a major achievement.”