Cheltenham-based Bay’s Kitchen breaks into Australian market

Bay Burdett of Bay's Kitchen
Bay Burdett of Bay's Kitchen

A Cheltenham firm that specialises in food products for people with dairy-free, gluten-free and low carb diets, has broken into the Australian market with support from the Department for International Trade as part of the drive to level up businesses in the region.

In the past year, exports of its food products which include soups, sauces and condiments have grown by 150 percent to Australia and its sales are expected to reach £500,000 over the next five years.

The success of Bay’s Kitchen comes as Australia and the UK agreed a free trade deal in June 2020, which is set to boost industries that employ 3.5 million people in the UK.

Bay’s Kitchen was established in 2015 by Bay Burdett who suffered with IBS for five or six years before the doctor recommended the Low FODMAP diet – FODMAPs are carbohydrates that can be found in a range of common fruit, vegetables and cereal foods.

She discovered it is the fermentable sugars in some food that create gas, leading to bloating and constipation.

Realising that Low FODMAP products were difficult to buy, Bay developed her own product range and set up Bay’s Kitchen.

Since 2017, the business has received support from DIT which has included the opportunity to attend various events to help them learn more about export and equip them with the skills needed to succeed.

Through DIT, Bay’s Kitchen has also been in direct contact with British Consulate General Ludmilla Broyde in Australia, which has supported them with a range of enquiries and helped to facilitate their exports to the market.

The company is also a member of the Great British Food Programme and has its products listed online via the platform so international buyers can approach them. This has resulted in productive meetings with overseas buyers.

Australia was the UK’s 20th largest trading partner in the four quarters to the end of Q1 2021, accounting for 1.2 percent of total UK trade.

In 2020, The total value of goods exported from the South West to Australia in 2020 amounted to 238m, accounting for 5.9 percent of total exports to the market, showing the strong existing demand.1

Ben Haynes, of Bay’s Kitchen said: “Get in touch with DIT as they will support you on your export journey.

“We’ve got an excellent trade adviser, Barbara Hollyhead, who has been so helpful and efficient in answering our questions.

“For example, in terms of packaging, although in Australia is English speaking, the way we label things in the UK is not in the nutritional format they want.

“Barbara has also been extremely supportive in introducing us to contacts who can give us advice on the best routes in and customs clearance for example. She’s also introduced us to potential customers.”

Paul Shand, head of trade for DIT in the South West said: “Bay’s Kitchen’s success in Australia demonstrates the strong demand for high-quality UK goods overseas, and it’s great to see them thriving and helping people over the world access products that are essential for their wellbeing.

“Trade will play an important role in getting our economy back on track and Bay’s Kitchen is a great example of how companies can look to lucrative overseas markets to boost their sales whilst creating more jobs.

“Companies such as Bay’s Kitchen may well benefit from future trade deals, working with DIT will ensure they are kept abreast of developments and opportunities.”